Senior Manager, Brand Communications

Department Overview

McDonald's Global Impact team is aligned around a mission to make McDonald’s one of the most respected, trusted, and admired brands in the world. We will do this through actions to drive responsible business growth, investments to foster community, values-based advocacy, and compelling communications that matter to our customers, our System and our global partners. Read more about our Purpose & Impact here.  As part of operationalizing the Global Impact function, we have created the US Impact team to bring together Communications, Government Relations, Sustainability & ESG, and Philanthropy to support the US business, in alignment with McDonald's Impact priorities.   
 
We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone. We are interested in people who enhance our company culture: Does this role interest you? We encourage you to apply even if you don’t meet every single requirement! 

Duties

We’re looking for a Senior Manager, Brand Communications to help create and manage the reputation of one of the most recognized brands in the world. 
You will bring excellent communications/PR skills to help develop, manage, and execute Communications strategies across paid, earned, and owned channels, reaching defined audiences (e.g. consumers and community influencers) with creative excellence in mind. 

Responsibilities 

•    Lead strategy and execution of integrated communications campaigns that advance McDonald’s reputation priorities, including employee wellbeing, food quality, and value/affordability. 
•    Lead cross-functional team of peers across marketing, people, operations, etc. to achieve collective reputation goals.   
•    Lead major external campaign elements and activations that are credible, culture-driving, buzz-worthy and uniquely McDonald’s. 
•    Manage agency partners, driving collaboration, prioritization and insights-driven, bold creative ideas. 
•    Manage and develop one direct report, coaching them through campaign execution and helping them advance their professional development goals.  
•    Represent Brand Communications at key leadership meetings and system convenings, including close partnership with McDonald’s Owner/Operators 
•    Oversee a multi-million dollar budget, strategically allocating internal and external resources and leading the scoping and agency review process in close collaboration with procurement 
•    Partner closely with agencies and Insights team to manage and measure key metrics to ensure strategies are moving the needle. 
•    Domestic travel required 1–2 times per quarter 

Qualifications

Qualifications: 
•    8+ years of relevant communications experience in-house or at an agency, including external stakeholder engagement, earned media and influencer relations. 
•    Keen ability to develop insight-led ideas that earn media coverage and capture consumer attention 
•    Strong understanding of diverse cultural audiences and leveraging key cultural insights to drive communications strategies. 
•    Proven track record of leading cross-functional teams and agency partners to deliver high-impact work 
•    Agile and resilient to drive outcomes and operate in the gray. 
•    Natural storyteller with excellent written and oral communications skills, including an ability to convey complex issues in a clear and concise manner to a variety of audiences. 
•    Self-starter with strong sense of initiative, focused on results; ability to manage multiple, simultaneous projects and, at times, within ambiguous and undefined circumstances. 
•    Strong advisory skills with the ability to provide credible counsel to senior leaders 
•    Thrives in fast-paced settings; collaborative, flexible, and committed to meeting deadlines 
•    Bachelor’s degree from an accredited college or university 

Compensation

Bonus Eligible: YES

Long - Term Incentive: YES

Benefits Eligible: YES

Salary Range

The expected salary range for this role is $141,955.00 - $177,444.00 per year
 
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.